Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboards online product descriptions. Since their debut in 2013, Palaces unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line. Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as: TRENDSETTER; DONT THINK SO MATE; YOU LOOK LIKE YOU MOONWALKED; THROUGH TOPSHOP; WITH YOUR EYES CLOSED; COVERED IN GLUE. Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palaces archive. At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.
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